This is cache of http://feeds.joystiq.com/~r/weblogsinc/joystiq/~3/248476523/. Cache is the snapshot of article that we took when we index feed.
To see original page click here.
We are not affiliated with the authors of this article and not responsible for its content.
SXSW08: The Female Takedown of Casual Gaming
2008-03-09 00:00:00 by JC Fletcher in Joystiq
 

Filed under: ,


A panel of game publishers, analysts, and investors met at this SXSW presentation to discuss the numbers and trends involving the female audience for casual games. For this talk, "casual games" comprises mostly web games and downloadable shareware games, and not, say, Wii party games or console downloads.

Parks Associates' Michael Cai began with some charts. According to the data, female gamers heavily prefer computers to consoles: female gamers spend an average of 70% of their gaming time on computers, versus male gamers' 56%. Female gamers make up 62% of the casual game audience, and this group, especially those age 13-17, play more sessions per month. There is less diversity among genres for female gamers as well: across age groups, puzzle and card games are the most popular casual games.

Continue reading SXSW08: The Female Takedown of Casual Gaming

Permalink | Email this | Comments

 
Tags: casual, casual games, popular casual games, female gamers, casual game audience, female takedown, versus male gamers, downloadable shareware games, wii party games
 
 
 
 
 
RELATED VIDEO
Expand / Minimize