Filed under: City of Heroes, City of Villains, Guild Wars, Lineage 2, Business models, MMO industry, News items, Tabula Rasa

NCsoft Europe announced that it has begun selling in the U.K. what it calls "starter packs" for some of its games - City of Heroes, City of Villains, Guild Wars, and Lineage II. Tabula Rasa will follow later in the year. The packs cost £1.99 at retail, and come with all game content plus a two week trial subscription period, encouraging players to return to buy the game at retail when the period ends.

This is essentially your standard 14-day trial -- a staple in the industry -- made available through retail for would-be subscribers who might not come across such opportunities on the web. NCsoft hopes that this move will net some new customers -- especially for its struggling properties.

"In an ever increasingly digitally orientated retail environment, encouraging players to return to retail is a win-win for both outlet and publisher," said an NCsoft rep. We had heard that the whole digital download thing could be the saving grace of the PC platform, but whatever!

 

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