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ESA Study Finds 38% of Gamers Are Female

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2008-03-03 18:00:00 by Editor in GamersGame.com Gaming Blog
...female. Gamustra points out that while many gamers are female they are underrepresented in the gaming workforce - an IGDA study found that just 12% of game industry employees are female. A new report by the Entertainment Software Association (ESA) claims that 38 percent of all gamers are female, with the average female gamer spending 7.4...
 
Tags: female, game, female game players, esa, study, esa study, game demographic, esa website, igda study
 
 
 
 
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SXSW08: The Female Takedown of Casual Gaming

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2008-03-09 00:00:00 by JC Fletcher in Joystiq
...female audience for casual games. For this talk, "casual games" comprises mostly web games and downloadable shareware games, and not, say, Wii party games or console downloads Parks Associates' Michael Cai began with some charts. According to the data, female gamers heavily prefer computers to consoles: female gamers spend an average of 70%...
 
Tags: casual, casual games, popular casual games, female gamers, casual game audience, female takedown, versus male gamers, downloadable shareware games, wii party games
 
 
 
 
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Legacy Interactive, A Female Friendly Game Developer?

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2008-02-01 13:10:22 by Ariella in Legacy Games Blog
...female game character always keeps her clothes on and is portrayed as intelligent and hardworking (Regina from Zoo Vet 2). Actually, if you think about it, Legacys games often portray women as professional, educated people Its not only the games that are different at Legacy, its also the staff. This company has the highest ratio of female...
 
Tags: game, mainstream game companies, educational game, female game producer, legacys games, legacys, legacy, games, game company
 
 
 
 
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SOE Founding New Scholarship for Female Devs

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2008-02-21 18:14:29 by Shawn Sines in Gaming Today
...female student a $10,000 scholarship to The Art Institutes. The money comes with an even more valuable paid internship at one of SOEs numerous studios. Sony made the announcement at GDC Tuesday evening The G.I.R.L. (Gamers in Real Life) is one step towards encouraging females to enter the male dominated gaming industry. From a press release...
 
Tags: game, game developers conference, game art, art, art institutes, potential female gamers, female gamers, scholarship, art institutes school
 
 
 
 
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My List of Female Role Models in Video Games

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2008-04-28 15:59:58 by Stephany in Gaming Today
...female gaming characters could and should be considered better role models than some. Usually female characters in games can be put into the same category of those Dead or Alive girls - of course, they are not meant to be role-models but are instead the video game equivalent of soft-core porn. What I would like draw attention to, are the...
 
Tags: role models, female role models, video game equivalent, video game, female, nariko heavenly sword, list, heavenly sword, narkios clan protects
 
 
 
 
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Female gamers on the rise, research says

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2008-10-04 17:41:03 by Ricardo Bilton in That VideoGame Blog
...female gamer is one of the more encouraging developments in the gaming world over the past few years. Recognizing the relatively untapped market of the female gamer, developers have actively sought to court the other half of the populous Research by the U.S-based marketing firm IBISWorld suggests that the videogame industrys efforts to expand...
 
Tags: gamers, female gamers, games, enjoy video games, market, stereotypical girl games, female market, industrys growth, female gamer
 
 
 
 
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Imagine.... More female developers

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2007-12-10 21:40:40 by Jason Hill in Screen Play
...female) to stand out from the crowd and suggest alternatives. With greater diversity (and okay, with agile development and planning poker!) it's easier to put forward different viewpoints Moran) All gender skewed workplaces (including all female ones) can get pretty nutty It's important to have a range of viewpoints and a wealth of experience...
 
Tags: industry, game industry, global industry, games development industry, games, games designer, games production process, developers, games development
 
 
 
 
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Rumor: Female Characters Aren't as Powerful as Males in Age of Conan

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2008-06-13 20:21:30 by Jonathan in Gaming Today
...female characters swing their weapons about 25% slower than males - so every female melee character does 25% less damage over time You can probably guess how the games community is taking this. Funcoms forums are now littered with comments both affirming and denying that this is the case, along with possible fixes, and of course several...
 
Tags: conan, age, conan community, female characters, conan beta, conan character creation, million people sign, people, time
 
 
 
 
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The Game Factory Aims for Female Gamers with Zenses Ocean and Zenses Rainforest for Nintendo DS

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2008-04-09 20:08:24 by Shawn Sines in Gaming Today
...female gamers; Zenses Ocean and Zenses Rainforest . The two titles are supposed to bring the spa experience to female gamers through their handhelds In Zenses Ocean, players relax themselves playing puzzle games inspired by the movements of the tide, rippling water, riffs and corals, beach vegetation and sea life. An indulgent, soothing...
 
Tags: zenses ocean, zenses, zenses ocean includes, players, players relax, games, puzzle games, experience encourages players, female gamers
 
 
 
 
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Annoyed Female Sounds Off on Men & Their Video Games

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