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IGA to handle Quake Lives advertising

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2008-02-19 21:24:26 by Rain Anderson in That VideoGame Blog
IGA Worldwide and id Software have announced their partnership regarding Quake Lives moneymaking aspects at the Game Developers Conference today, and that IGA will manage all advertising, sponsorship and creative branding opportunities on the upcoming Quake Live site Quake Live is a browser version of the FPS series that needs no introduction,...
 
Tags: iga, quake live gallery, quake live, game, game players, quake live site, game developers conference, iga worldwide, free-to-play multiplayer game
 
 
 
 
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Activision and IGA sign for PS3 in-game ads

2008-09-30 12:35:32 by patlike in videogaming247
 
IGA will supply in-game ads to Activisions PS3 games, thanks to a deal announced today. The first game to be served by the deal will be Guitar Hero World Tour. Activision has one of the most impressive stables of games in the video game industry, said IGA head Justin Townsend. To partner with them demonstrates the appeal of
 
Tags: game, video game industry, games, supply in-game ads, activisions ps3 games, iga, activision, deal, impressive stables
 
 
 
 
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Activision, IGA Team for PS3 Ad Push

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2008-09-30 13:13:32 by Earnest Cavalli in Wired: Game|Life
IGA Worldwide, the biggest name in pumping advertisements into your videogames, has signed an agreement with mega-publisher Activision to bring dynamic ads to the firm's PlayStation 3 titles In an almost ironic (or easily predicted, depending on your cynicism) twist, the first game to be coated in a thick layer of advertising directly aimed at...
 
Tags: activision, ads, dynamic ads, mega-publisher activision, percent market share, thick layer, directly aimed, titles, ps3
 
 
 
 
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IGA details Burnout in-game advertisers

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2008-01-29 00:00:00 by Ross Miller in Joystiq
...IGA Worldwide outlined today how it plans to provide advertising to Electronic Arts' Burnout Paradise . Advertisers cited include Burger King , CompUSA.com , Diesel, Gillette and Sling Media, among others The Gamasutra article notes that advertising will consist of static ads, "including billboards, retail stores, radio stations and vehicles...
 
Tags: in-game, game, company iga worldwide, gamasutra article notes, electronic arts, retail stores, microsoft xbox, sony playstation, radio stations
 
 
 
 
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IGA: Predicting the Future of In-Game Advertising

2008-04-10 23:32:25 by Editor in N4G.com : News Feed : gaming
 
The CEO of IGA Worldwide, an in-game ad network, discusses how the world of in-game advertising will evolve during the next several years. PS3 and X360 gamers should brace for a bunch of ads
 
Tags: in-game, iga worldwide, x360 gamers, ads, network, bunch, world, evolve, brace
 
 
 
 
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Iga talks about possibilities of Castlevania on Wii next week

2008-05-15 21:05:05 by RawmeatCowboy in GoNintendo
 
...Iga including an update on whether hes figured out a way to make Castlevania finally work on the Wii next week I seriously cannot take this anymore. A huge Castlevania fan like myself can only be teased so much! We have that Nintendo Power issue teasing something moon-related. Castlevania deals with moons, doesnt it?! Could they be referring...
 
Tags: castlevania, wii, wii option, huge castlevania fan, wii castlevania, week, castlevania deals, nintendo power issue, patrick klepekyou
 
 
 
 
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Sony to partner with IGA for in-game PS3 ads

2008-06-04 11:40:52 by patlike in videogaming247
 
Forbes reckons Sonys about to announce an in-game ad deal with IGA, with competitor Double Fusion apparently working on a separate deal with the platform holder. A press release is expected on Wednesday. The deal will cover dynamic advertising, as opposed to the static kind, which allows clients to roll over campaigns in-game. Lots more guff...
 
Tags: in-game, deal, forbes reckons sonys, campaigns in-game, iga, press release, cover dynamic, platform holder, static
 
 
 
 
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Sony, IGA Bringing In-Game Ads to PlayStation 3

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2008-06-04 10:16:49 by Earnest Cavalli in Wired: Game|Life
...IGA Worldwide as the first group given permission to inject ads into PlayStation 3 games The PS3 platform is primed to leverage the high growth potential of the in-game advertising market," said Sony Computer Entertainment America senior vice president Phil Rosenberg. "Ads that are organic to the environment not only benefit developers and...
 
Tags: in-game, ads, in-game ads, google buys in-game, dynamic, independent dynamic in-game, in-game advertisements, inject ads, playstation
 
 
 
 
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MTV trials ads in pirated movie content: Weve been doing it games for years, says IGA

2008-11-03 11:09:04 by patlike in videogaming247
 
The IGA has said that its in-game ads tech has been helping to provide revenues among pirated games for years, in light of the fact that MTV is preparing to trial a system to dynamically add advertising to pirated video content on MySpace - effectively giving IP holders revenues from pirated web movies. This is an
 
Tags: in-game ads tech, games, iga, mtv, holders revenues, provide revenues, video content, web movies, trial
 
 
 
 
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Quake now powered by Advergaming

2008-04-16 15:07:42 by Kiven in Games Industry Wire