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EA extends Massive ad deal to PC

2008-03-18 08:32:26 by patlike in videogaming247
 
...IGAs deal to serve the game hasnt been clarified Its a very important step, said Massive CEO Cory Van Arsdale. Weve had a great history, but this gives us access to a lot more inventory thats coming down the pipe the next two years. This will help shift advertisers from thinking this is a neat way to spend some money into making it a primary...
 
Tags: game, exclusive in-game, eas in-game, in-game, massive, deal, igas deal, quarter basis, quarter
 
 
 
 
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IGA secures PS3 in-game ads deal with EA

2008-06-04 12:05:30 by patlike in videogaming247
 
IGAs announced a two-year deal with EA to provide in-game ads for its sports and racing titles. The agreement covers EA Sports franchises Madden NFL, NBA Live, NASCAR and the NHL series, as well as racers Need for Speed and Burnout. We are thrilled at this opportunity to expand our strong relationship with EA and are pleased
 
Tags: sports, sports franchises, provide in-game ads, strong relationship, nhl series, agreement covers, two-year deal, nba live, opportunity
 
 
 
 
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82% of consumers react positively to in-game ads says IGA

2008-06-17 11:39:57 by patlike in videogaming247
 
The IGAs put out a press release claiming that 82 percent of people in a study the company executed with Nielsen reacted positively to contextual in-game advertising. To quote the release, One of the most important factors confirmed by the Study is that most consumers reacted positively to in-game ads: 82 percent felt games were just
 
Tags: in-game ads, positively, press release, release, percent, consumers, contextual in-game, study, games
 
 
 
 
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Get your ads out of my Guitar Hero: World Tour

The Article has images
2008-09-30 20:01:32 by Brad Nicholson in Destructoid - Hardcore video game blog
...IGAs ads are updated in real time. Hopefully, they never hit me with a blueberry pie advertisement on a Saturday The ads will extend past GH: WT , but the next title is unknown. My guess is that Diablo III will rock some amazing arthritis supplements
 
Tags: ads, activision, game activision desires, igas ads, company iga worldwide, agreement, world tour, iga, guitar hero
 
 
 
 
Expand article

Get your ads out of my Guitar Hero: World Tour

The Article has images
2008-09-30 20:01:32 by Brad Nicholson in Destructoid - Hardcore video game blog
...IGAs ads are updated in real time. Hopefully, they never hit me with a blueberry pie advertisement on a Saturday The ads will extend past GH: WT , but the next title is unknown. My guess is that Diablo III will rock some amazing arthritis supplements
 
Tags: ads, activision, game activision desires, igas ads, company iga worldwide, agreement, world tour, iga, guitar hero
 
 
 
 
 
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